Roller
Roller
Roller
Roller
2021
2021
2021
2021
Brand Identity & Ecommerce Experience
Brand Identity & Ecommerce Experience
Brand Identity & Ecommerce Experience
Brand Identity & Ecommerce Experience
Discover ↓
![](https://framerusercontent.com/images/pJfXo0bLHgWAsSvWCuT9Fzihms.png)
![](https://framerusercontent.com/images/pJfXo0bLHgWAsSvWCuT9Fzihms.png)
Client
Roller
Year
2021
Services
Brand Identity, Website Design, Video Creation
Brand Identity, Website Design, Video Creation
Problem
Roller is a family-owned shop, rooted in sustainability. Popular resale platforms charge 9%. This costs Roller up to $175.00 per sale, $40.00 per sale on average.
Roller is a family-owned shop, rooted in sustainability. Popular resale platforms charge 9%. This costs Roller up to $175.00 per sale, $40.00 per sale on average.
Roller is a family-owned shop, rooted in sustainability. Popular resale platforms charge 9%. This costs Roller up to $175.00 per sale, $40.00 per sale on average.
Solution
We worked to establish a voice and identity to strengthen customer engagement while striking a balance between being professional and rebellious. The mobile-first eCommerce experience serves as an inventory hub for Roller, through a cohesive digital style and a consistent narrative.
We worked to establish a voice and identity to strengthen customer engagement while striking a balance between being professional and rebellious. The mobile-first eCommerce experience serves as an inventory hub for Roller, through a cohesive digital style and a consistent narrative.
We worked to establish a voice and identity to strengthen customer engagement while striking a balance between being professional and rebellious. The mobile-first eCommerce experience serves as an inventory hub for Roller, through a cohesive digital style and a consistent narrative.
![](https://framerusercontent.com/images/ypjJAOcNeCx2y2E5BhhqtTrwQ.png)
![](https://framerusercontent.com/images/ypjJAOcNeCx2y2E5BhhqtTrwQ.png)
![](https://framerusercontent.com/images/BhWIsbsowsMMRTqUS5NqZ4.png)
![](https://framerusercontent.com/images/BhWIsbsowsMMRTqUS5NqZ4.png)
![](https://framerusercontent.com/images/uEU3ueRNsNx5jW4FlFyvTfJc.png)
![](https://framerusercontent.com/images/uEU3ueRNsNx5jW4FlFyvTfJc.png)
![](https://framerusercontent.com/images/aV1wS6QTXKlXZiUybtqQDqDWi0.png)
![](https://framerusercontent.com/images/aV1wS6QTXKlXZiUybtqQDqDWi0.png)
Process
Making an identity minimal but recognizable. The theme of waves and continuous cycles extends through brand visuals, photography, and a diverse color palette that is both professional and rebellious
Making an identity minimal but recognizable. The theme of waves and continuous cycles extends through brand visuals, photography, and a diverse color palette that is both professional and rebellious
Making an identity minimal but recognizable. The theme of waves and continuous cycles extends through brand visuals, photography, and a diverse color palette that is both professional and rebellious
![](https://framerusercontent.com/images/zOoIrygEDJFB4KH9EK6epKk3buI.png)
![](https://framerusercontent.com/images/zOoIrygEDJFB4KH9EK6epKk3buI.png)
![](https://framerusercontent.com/images/v7A5o9xhnWUmJHn8mwURXjMN30.png)
![](https://framerusercontent.com/images/v7A5o9xhnWUmJHn8mwURXjMN30.png)